Varlakshmi Vratham which is performed in Andhra Pradesh and some parts of South India is very important festival for women.The vratam will be performed on the Friday before the full moon day or the Poornima day in Sravanamasam. It is believed that worship of Goddess Lakshmi will bring health, wealth and prosperity. Vara means boon. Needless to say,performing puja (in the form of a Vratam) to Goddess Varalakshmi will bring in boons to those who performs with utmost devotion.
People believe the different types of benefits of the puja (worship) are Dhan(Money), Dhanyam (Gains or Food), Arogyam (Health), Sampath (Property), Sathsanthanam(Virtuous offspring) and Dheerga saumangalyam (Longevity of the husband)...We do offer her fruits,flowers,new cloths,ornaments,coconuts etc etc and different kinds of 9 types of food prepared called "Naivedyam"..This was my Varalskhmi,I made when I was in Coimbatore....Every year,I make her with great joy...Following traditions is also great fun right ???
Apart from the traditions aspects the festival is more fun for women,who go for huge shopping...New silk clothes,gold ornaments and many more..And for men its a very difficult time to say NO to them...:-)